Most businesses wouldn’t dream of printing business cards or company letterheads without a logo and branding material. Yet in this branding age, an era dominated by online communications, so many companies are allowing their most common mode of business communication, email, to be sent out totally unbranded. Direct Broking is one of an increasing number of companies that has recognised that the hundreds of emails it sends out on a daily or weekly basis are a rich and untapped source for communicating its brand differentiation. Direct Broking runs New Zealand’s most popular online share trading website at www.directbroking.co.nz . Its products and services include DIY online or telephone share trading, share alerts, fixed interest, wholesale dealing and investments.

A selection of clippings about Calcium Software's

Our blog aims to provide you with useful information on the many aspects of Calcium's software offerings, new developments within our email and website marketing suite, as well as the daily business of priming and tracking mail and website movements.