Our commitment

Committed to Delivering Innovative Digital Solutions

The launch of mailPrimer 1-2-1 for customers' everyday, every email allowed Calcium Software to enter the digital marketing market with a unique branding and communication solution.

The mailPrimer platform takes digital marketing to the next level, allowing our customers to fully understand their customers’ habits and preferences, and then leverage that knowledge to segment, personalise and track their communication with them. Think ‘one to one’, automated communication between your business or organisation and your customers.

The company has maintained its leadership position by developing other innovative tools that plug into its flagship offering.

These tools include the mailPrimer 1-2-many email newsletter marketing solution and Silhouette, which helps customers track their customers’ online behaviour on their websites, and HotProspect, our next generation platform delivering major new innovations in the international market.

We are passionate about promoting digital marketing to inspire marketers, businesses and other organisations to take advantage of marketing in a new era of online communications.

1 February 2007
Hot Off the Press
Most businesses wouldn’t dream of printing business cards or company letterheads without a logo and branding material. Yet in this branding age, an era dominated by online communications, so many companies are allowing their most common mode of business communication, email, to be sent out totally unbranded. Direct Broking is one of an increasing number of companies that has recognised that the hundreds of emails it sends out on a daily or weekly basis are a rich and untapped source for communicating its brand differentiation. Direct Broking runs New Zealand’s most popular online share trading website at www.directbroking.co.nz . Its products and services include DIY online or telephone share trading, share alerts, fixed interest, wholesale dealing and investments.
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In the media
A selection of clippings about Calcium Software's
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Our blog
Our blog aims to provide you with useful information on the many aspects of Calcium's software offerings, new developments within our email and website marketing suite, as well as the daily business of priming and tracking mail and website movements.
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