Everyday - Every email
Today, more than 40 per cent of a company’s daily communication is email-based, and email is used by more than 60 per cent of interviewed companies as a selling tool (Calcium Software/ Marketing Association Daily Email Usage Survey, June 2006).
mailPrimer 1-2-1 is a branding and communications solution that allows our customers to fully leverage the power of their ‘everyday every’ email interactions to communicate, up-sell and cross-sell by leveraging the power of 1-to-1 email communication.
mailPrimer 1-2-1 ‘primes’ tens of thousands emails each day - sent out by hundreds of clients including blue chip companies, small businesses, government agencies and advertising firms.
It ‘primes’ plain text emails by placing them inside customised templates, automatically leveraging the implied permission built into any organisation’s daily email exchanges with the outside world.
mailPrimer is the ultimate one-to-one email marketing solution that transparently ensures marketing cohesion throughout the organisation. Think being able to add dynamic web pages in your ‘everyday every’ emails.
By using mailPrimer in their day-to-day emails communications, our customers bring their corporate identity online without limitations, create cross-selling opportunities and track how their recipients interact with their emails and their embedded links.
Leveraging their brand(s) becomes easy, so does communicating about new products and/or services, informing recipients about new PR promotions, sharing customer case studies, company announcements and much, much more.
The possibilities for leveraging mailPrimer 1-2-1 are only limited by your imagination!
Built from the outset as a powerful email exchange platform, mailPrimer integrates with most CRM software, ensuring that your digital marketing communication is greatly enhanced.
We are also developing new ‘extensions’ to mailPrimer that will allow our customers to further benefit from our solution, including email to texting, email archiving and real-time dynamic content management.
For more details: http://www.theredrunningman.blogspot.com/
Case Studies
- Direct Broking
You can’t imagine a business card or company letterhead without a logo and branding material. Yet in this branding age so many companies are allowing their most common mode of business communication, email, to be sent out totally unbranded? In an era dominated by online communications, email is now king.
... more - brandnew
Brand identity company brandnew had been searching for several years for a way of maximising the marketing potential of email. As a company in the business of designing and empowering brands, it strongly believes email is a hugely under-utilised branding opportunity.
... more - Snowplanet
Snowplanet, New Zealand's first and only all-year indoor snow resort, opened in Auckland in 2005 and offers visitors the thrill of snowsports at any time of the year.
... more
