mailPrimer 1-2-1 is the ideal solution for anyone who wants to master their interactions with their email recipients because it allows you to:

•        Control sender details for each staff member (including name,

          function, address, phone numbers, signature, even picture) –

          you already do this for staff business cards so why wouldn’t

          you do it company’s emails?

•        Control your corporate identity and brand essence by correctly

          and systematically applying it on all outbound emails (as you

          already do with letterhead and business cards).

•        Control how you segment your messages with your target

          audience by automatically applying specific templates aimed

          at specific audiences (prospect vs. customers template,

          cross-selling template, first time vs. repeat customer

          templates, product line templates).

•        Control how your brand and offerings communication by

          automatically including dynamic content pointing to your
          website; re-enforce messages through customer quotes,

          explain your positioning through case studies; inform your

          customers about specific awards you have won, etc…

•        Control your internal email usage by receiving reports on

          who sends what email to whom and when.

•        Control the effectiveness of your communication by tracking

          who has clicked which link, and – if you also use Imprint/

          Silhouette - continue to track how your recepients interact

          with your website. Store this information in your database

          for further communication segmentation using mailPrimer

          1-2-many.