mailPrimer 1-2-many is a powerful email newsletter and campaign management solution that offers dynamic segmentation, multiple templates, the capability to survey your customers and full customisation. It:

•        Provides for automatic personalisation, e.g. name, company

          name and other recipient details based on existing fields in the

          database and automatically inserts coupons, promotions

          and much more, which you can offer to any particular groups or

          field.

•        Offers powerful automatic rules-based database segmentation,
          allowing multiple templates to be automatically selected based
          on the recipient’s details. Groups or defined fields can be either
          determined on-the-fly or pre-selected. They can be specified for

          a particular campaign or customised for sending birthday
          greetings, membership reminders and other indiividualised

          messages.

•        Offers full tracking, including tracking of recipients *on* your

          website - not just a landing page - if used with Imprint/

          Silhouette analytics and tracking solution.

•        Has advanced reporting features including tracking number of

          emails sent, received, opened, who opened, how many times

          opened, links clicked, number of clicks per link and both hard

          and soft bounces.

•        Automatically inserts coupons, promotions and much more

          based on different groups or fields.

•        Provides all the normal features you would expect from a

          leading solution (garbage collection, database management,

          unsubscribe, refer a friend, update, double opt-in management,

          dynamic template that you can modify at will etc.).

•        Automatically inserts personalised pdfs (e.g. payroll, quotes

          for work, brochures) based on the recipient’s details.

•        Provides full landing page management. Landing pages can be

          any page on your website –  tracking straight from there we

          track what really matters to you – what your suspects and

          prospects are thinking about your offering!

•        Provides full database management – we allow our customers

          to integrate their database within their website, allowing their

          prospects and customers to add and update their details, modify

          their subscription settings, request to be contacted, etc. This

          information is then directly accessible from our mailPrimer 1-2-many

          application, allowing you to create powerful segmented campaigns
          using up-to-date data. Moreover, that data can be easily
          synchronised with any SQL or Microsoft application (including
          Excel and Outlook).

•        When used with Calcium Software’s Imprint/Silhouette web
          analytics tool, mailPrimer also tracks landing page, mean time

          across campaigns on landing page, time taken by a specific

          recipient on a landing page, navigation from landing page to

          other pages on the website and full monitoring feedback

          delivered to either a CRM system or database for further

          re-segmentation.

•        Offers a ‘refer a friend’ feature with free text section. By combining
          mailPrimer 1-2-many with mailPrimer 1-2-1, refer a friend’ can be
          customised to contain an HTML web page an a unique newsletter

          template, which can ether match the original campaign or deliver

          an entirely different message.

•        Provides automatic double-opt in management

•        Provides automatic subscribe/unsubscribe management by showing

          the actual information on the recipient held in your database

          through a web interface.

•        For each email campaign, recipients receive only one email – no

          duplication is possible with mailPrimer 1-2-many.

•        Provides automatic email campaign management at specific dates,

          through simple rule creation. Campaigns will be launched

          automatically at any date specified.

•        Offers full integration with most CRM packages, including Microsoft

          CRM, Prism, Sales Force, Siebel.

•        Is available as an ASP or a server solution.