We believe that there are two key drivers in the email campaign market: cost and deliverability. Why? Because both these considerations have a profound impact on online marketing ROI and therefore the overall profitability of any company. Cost because it impacts directly on any campaign’s cost/benefit analysis. Deliverability because is impacts on the benefit side: assuming that you have a 100 per cent clean email database.

Let’s assume that your normal open rate (the percentage of emails being opened) is 40 per cent, that your average click through (the number of people clicking on a link to your website) is 20 per cent, that your conversion rate (the rate of people that will buy from your campaign) is 5 per cent and that your average revenue per sale is $100. All this on a monthly 10,000 email campaign costing 2 cents per email.

With a typical email marketing supplier, you would achieve around 60 per cent deliverability (the amount of actual emails being delivered to the intended recipient) translating into a total net reach of 480 prospects (10,000 * 60% * 40* 20%) of which 24 will purchase for a total revenue of $2,400.

Using mailPrimer 1-2-many, your deliverability will jump to 98.3 per cent (the average rate across *all* of our campaigns totaling more than two million emails sent since we launched the mailPrimer 1-2-many solution). The result: a 50 per cent increase in income of $3,400!

In addition, as mailPrimer 1-2-many is priced per email address NOT per email sent (allowing you to send multiple email campaigns monthly without paying separately for each mail out) you can easily multiply this ROI by increasing your campaign frequency without incurring any further cost!

For more details: http://www.thegreenrunningman.blogspot.com/